A hair salon is a place where services such as hair cut, styled, highlighted, or coloured are carried out. Some hair salons provide nail or cosmetic services too. A customer can just walk in the salon without an appointment and get services when a hairdresser is available. In the other type of hair salon, the customer makes an appointment with her or his choice of a hairdresser before going. In this blog, the latter will be focused.
In 2005, it is estimated that hair & nail salons industry has approximately $40,000 million revenues and 640,000 enterprises. This industry is made up of small or middle-sized companies.
In hair salons, a customer is assigned to a seat like ones in
the picture below and basically one hairdresser is responsible for the customer's hair cut or other services like the customer and the hairdresser shown in the picture on the top left. Hair salons make money through providing services with techniques of hairdresser such as hair cut, perm, highlight, shampoo,dry-blow, conditioning treatments etc. and combinations of some of them. The example of menu can be seen in the website : http://www.fantasticsamsny.com/menu.phpHair salons also get ancillary revenues from hair products they use at their salons. They sell time implicitly because time depends on the type of service, the type of hair guests have( hard or soft hair, easy to deal with,etc), the length of hair guests have so it is hard for companies to control over it. On the other hand, they have a control over space because they sell their space as a seat with a hairdresser. They usually price a seat with a hairdresser available. The price varies according to type of service a customer gets. Moreover, price can vary based on the length of guest’s hair, and hairdressers’ position reflecting technical maturity and experiences.
To see how they are controlled use of time and space in real world, I will provide 4 cases of hair salons.
To see how they are controlled use of time and space in real world, I will provide 4 cases of hair salons.
1) Case 1 Sassoon Studio---Regis Corporation
Sassoon Studio is an international hair salon brand from Regis Corporation, the largest hair salon chain with 11,000 salons in the world. The picture below is a shop in UK.
They price their service according to the type of service including hair cut, color, accent color, hair treatment, blow-dry and also package like cut, color and blow-dry. Because they sell a seat with a hairdresser’s techniques, they change their price according to the position or experience of hairdresser. For example, the price for a hair cut done by a team leader is ￡5 higher than the price of a hair cut done by a usual stylist in a shop in UK. For more information, please go to the website http://www.liverpool.com/listings/sassoon-studio-price-list.html.
Sassoon salons have hair product line up. Using those products in salons is itself advertisement for selling those products.
2) Case 2 Toni & Guy
Toni & Guy is a UK based upscale hair salon chain with 402 locations around the world. They can not control over the time as other hair salon can't. They price time and space according to the type of service they provide. Like Sassoon Studio, they varies their price based on the techniques of hairdressers. In this hair salons chain, they categorize their hairdressers more accurately, such as stylist, senior stylist, assistance manager, artistic director, director of the salon. There is ￡20 difference between the hair cut done by a stylist and the director of a shop.
For more information, please visit the website http://www.toniandguy.com/23E96/London_-_Central/Soho_Wardour_St/Our_Prices.aspx
3) Case 3 Fantastic Sams
Fantastic Sams is an affordable hair salon for all family with 1350 locations. Their pricing depends on the type of service. They do not vary based on the experience of hairdressers, rather they put extra price for the customer's longer hair. It can be assumed that they put higher rate for longer hair because treating longer hair needs more time and applications. They can not define how long customers seat in the salon but try to manipulate time by themselves a bit through this pricing. They provide package of services. Customers can gain benefit from this package. Foe example, the price for color is about $41 and cut is $13. But if you get both service,cut&color at the same time, the price will be about $50.
They also set up kid’s, men’s and women’s day on Tuesday, Wednesday and Thursday respectively. On those days, each group of customers can enjoy the discount. It can be said those days are relatively not busy days for hair salon.
Like Sassoon Studio they sell their products, which are can be seen in the picture below.
More information, please go to the website http://www.fantasticsamsny.com/menu.php
(from Fantastic sams website)
4) Case 4 Cool cuts 4 Kids
This is a hair salon company ,which specialized in kids, with 71 locations throughout 9 states. They seem to price depending on the type of service. They also set up a reward club which allow members of the club to get points making hair cut price cheaper and discount for their products price. The more you go, the less price would be.
They also provide entertainment to kids during their stay. They furnish with furniture fashioned as a car or taxi. There is a movie and game library kids can enjoy. They try to add values by those efforts.
1 comment:
It's interesting to think about the amount of control that each of the different hair salon concepts you describe have over time. I would imagine that fantastic sams and cool cuts for kids offer fewer services and have a much more standardized approach (as in they know how long things will take). Also, you typically can't make an appointment at such a place, so they don't have to worry about no-shows etc.
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